{"product_id":"colombia-finca-el-rubi-chiroso-washed","title":"COLOMBIA - FINCA EL RUBÍ - CHIROSO - WASHED","description":"\u003cp\u003e\u003cstrong\u003eCountry: \u003c\/strong\u003eColombia\u003cbr\u003e\u003cstrong\u003eProducer:\u003c\/strong\u003e Wilder Lazo\u003cbr\u003e\u003cstrong\u003eFarm:\u003c\/strong\u003e Finca El Rubí\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e San Adolfo, Huila, Colombia\u003cbr\u003e\u003cstrong\u003eElevation:\u003c\/strong\u003e 1480-1550masl\u003cbr\u003e\u003cstrong\u003eVariety:\u003c\/strong\u003e Chiroso\u003cbr\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e Washed\u003cbr\u003e\u003cstrong\u003eHarvest:\u003c\/strong\u003e October 2025\u003cbr\u003e\u003cstrong\u003eFlavour Notes:\u003c\/strong\u003e Pineapples, Lemon, Floral\u003cbr\u003e\u003cbr\u003e\u003cstrong data-end=\"690\" data-start=\"671\"\u003eBest Brewed As:\u003c\/strong\u003e\u003cbr data-end=\"693\" data-start=\"690\"\u003eFilter \/ Pour Over\u003cbr data-end=\"714\" data-start=\"711\"\u003eEspresso\u003cbr data-end=\"725\" data-start=\"722\"\u003eAeropress\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"763\" data-start=\"743\"\u003e\u003cstrong data-end=\"763\" data-start=\"747\"\u003eThe Producer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1118\" data-start=\"765\"\u003eWilder Lazo’s story begins far from coffee. Trained as a veterinarian specializing in livestock, he returned home to San Adolfo, Huila in 2016 when coffee prices fell and his father became ill. What started as a family duty soon became a mission, rebuilding and reimagining Finca La Dinastía into one of the most forward-thinking farms in the region.\u003c\/p\u003e\n\u003cp data-end=\"1403\" data-start=\"1120\"\u003eWilder applies a scientific approach he calls “precision agriculture,” studying soil composition and using targeted nutrients to keep every tree in balance. His curiosity and data-driven mindset have made La Dinastía a model for innovation and controlled fermentation in Huila.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"14\"\u003e\u003cstrong data-start=\"0\" data-end=\"14\"\u003eThe Coffee\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"16\" data-end=\"413\"\u003eThis Chiroso lot follows a washed process with an extended 100-hour anaerobic fermentation in the mucilage. After pulping, the coffee is submerged and fermented in sealed conditions, allowing controlled microbial activity to develop clarity, aromatic intensity, and refined acidity. It is then dried slowly for 20 days on raised beds, ensuring stability and precision in the final profile.\u003c\/p\u003e\n\u003cp data-start=\"415\" data-end=\"552\"\u003eThe long anaerobic fermentation enhances the natural character of the Chiroso variety while preserving its elegance and floral structure.\u003c\/p\u003e\n\u003cp data-start=\"559\" data-end=\"570\"\u003e\u003cstrong data-start=\"559\" data-end=\"570\"\u003eThe Cup\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"572\" data-end=\"790\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBright and expressive, with juicy pineapple sweetness, fresh lemon acidity, and a delicate floral finish.\u003cbr data-start=\"689\" data-end=\"692\"\u003eClean, vibrant, and aromatic, with a refreshing tropical profile balanced by elegance and clarity.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"2201\" data-start=\"1956\"\u003e\u003cstrong data-end=\"1787\" data-start=\"1776\"\u003eGreat Coffee Has Its Costs\u003c\/strong\u003e\u003cstrong data-end=\"1787\" data-start=\"1776\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"290\" data-start=\"169\"\u003e🌱 \u003cstrong data-end=\"199\" data-start=\"172\"\u003eFarmgate – 19.34 USD\/kg\u003c\/strong\u003e\u003cbr data-end=\"202\" data-start=\"199\"\u003eWhat the farmer was paid directly for this coffee.\u003c\/p\u003e\n\u003cp data-end=\"459\" data-start=\"292\"\u003e🚚 \u003cstrong data-end=\"333\" data-start=\"295\"\u003eFOB (Free on Board) – 26.46 USD\/kg\u003c\/strong\u003e\u003cbr data-end=\"336\" data-start=\"333\"\u003eThe full cost to prepare and move the coffee to export: processing, drying, milling, local transport, and export logistics.\u003c\/p\u003e\n\u003cp data-end=\"603\" data-start=\"461\"\u003e🚢 \u003cstrong data-end=\"502\" data-start=\"464\"\u003eFOT (Free on Truck) – 37.33 USD\/kg\u003cbr\u003e\u003c\/strong\u003eThe real cost of bringing the coffee to you: international shipping, customs, and import handling.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"337\"\u003eThe price of coffee is influenced by many factors and the supply chain is complex.\u003cbr data-start=\"82\" data-end=\"85\"\u003eFrom farm to cup, costs are added at every stage: farming, selective harvesting, sorting, processing, drying, milling, storage, transport, roasting, and quality control.\u003c\/p\u003e\n\u003cp data-start=\"339\" data-end=\"571\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe above breakdown is a first step in the right direction to make that process more transparent to the consumer.\u003cbr data-start=\"408\" data-end=\"411\"\u003eIt shows that the cost of high quality coffee reflects real work, real logistics, and real risks taken along the way.\u003c\/p\u003e","brand":"Moja Roasters","offers":[{"title":"250gm","offer_id":50454618079479,"sku":null,"price":1600.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/2857\/9831\/files\/Untitled_design-6.png?v=1775207943","url":"https:\/\/mojaroasters.com\/products\/colombia-finca-el-rubi-chiroso-washed","provider":"Moja Roasters","version":"1.0","type":"link"}